New Wayfinding Signage Unveiled in Downtown Hattiesburg

New Wayfinding Signage Unveiled in Downtown Hattiesburg

Originally distributed by the Hattiesburg Downtown Association

Hattiesburg, Mississippi – Visitors and locals will now be greeted with colorful, new wayfinding signage in Downtown Hattiesburg as the project’s first phase of installation nears completion. Downtown Hattiesburg Association, in cooperation with its partners, is pleased to announce this latest enhancement, which includes 29 signs that identify government buildings, community spaces and areas of interest in downtown.

“Wayfinding signage has been a focus for the Downtown Hattiesburg Association’s design committee and the City of Hattiesburg for several years,” said Jim Coll, 2020 DHA President. “And in 2020, destination development and curb appeal became a top priority as we were limited in hosting our annual large events and gatherings due to the pandemic. We are grateful to the City of Hattiesburg, Neel-Schaffer, Visit Hattiesburg, and the DHA Design Committee for their leadership, ideas and resources to make this cooperative project a reality.”

Funded by the City of Hattiesburg and directed by Neel-Schaffer Engineering in regard to construction specifications and bidding, the overall look and feel of the signage was created by members of the association’s design committee. The design includes a nod to the “Hub City” and the downtown district, with categorized colors that easily identify types of facilities and spaces related to government, parking and attractions.

“Downtown Hattiesburg plays a critical role in our story. With a landscape that includes local merchants, culinary mainstays, government services and destination spaces, it’s imperative that we have signage that can point both residents and visitors in the direction they need to go,” said Mayor Toby Barker. “This project is the result of all vested partners being at the table to share ideas and resources. After more than 10 plus years of being an idea, I’m very proud of the finished product and am thankful to all who helped make it a reality.”

“The wayfinding signage, coupled with the hanging floral planters and numerous new murals has greatly enhanced our cityscape and corridors downtown,” said Coll. “We are looking forward to signage in several more areas in the near future as well as other improvements to the downtown area.”

The installation of additional signage will continue for the North Main corridor, Mobile Street and Broadway Drive. The total cost for the project was $69,098.

For more information on Downtown Hattiesburg Association, visit or visit the DHA Facebook page for more details at